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How to get tech savvy

It’s no surprise to hear there are currently 21 million hand-held phone subscribers.  When you consider we are a nation of only 23 million and many of these are  babies or children, we realise Australians are have completely embrace mobile technology.  We also lead the OECD countries in broadband connections per capita.  Australians view around 30 billion webpages per month. If your business isn’t …

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Top 10 benefits of The Cloud for business

A 2013 Rackspace survey of 1300 organisations found that “Cloud Computing improved company profit by an average of 22%” So, what is Cloud Computing? Is it Apple’s iCloud?  Is it my information floating in the air?  Yes and no.  Cloud computing refers to any software applications and data storage services that are delivered in real time over the internet.   Services include: e-mail data storage communications apps The top 10 …

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Launch of the PwC Chair in Digital Economy: an SME perspective

On 23rd April, 2015, a colleague and I were invited to attend the launch of the PwC Chair in Digital Economy. We were interested in attending the launch, given the novelty of the approach and the call for collaboration from business, university and government stakeholders in Brisbane. The launch articulated some key themes and intentions for stimulating the digital economy, …

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How to convert website visitors into leads

Perhaps you’ve noticed that visitors to your website aren’t interested in what you want to tell them. In fact, they’re completely focused on ‘what’s in it for me?’ Well, I’m here to help you. My advice is to give them something to gain from their relationship, which will then lead to gaining their business. Here is a list of great ways …